Maybe the most important element of business is knowing your audience. Fail to know who you are servicing and you will fail. Period. Take a step back and consider first time writers . . . Many first time writers come up with a great idea for a book. They rush to their local publisher to [...]

What is the shortest distance between two people? That’s right . . . a story. Before you say, “Okay got it, moving on to the good stuff . . .” I want to warn you. This is where most people trip up. They think they know how to tell a good story. But they don’t. [...]

What is the different between a narrative, and a story. A narrative is a list of events: Ahmed woke up and went to the work where he met a Abdulla who needed help. Ahmed, being awesome like he is, helped Abdulla. Ahmed saved the day. Then he came home and went Hooray! Now . . [...]

When you are communicating your story to your target audience or customers whether it be via blog, Instagram post, Facebook Updates, or face to face it will be natural at first to think you are the hero of the story and someone else is the guide in your story. It is true. In your story [...]